How does the treat-hiding enrichment feature work?

The Frenchie Fries toy includes individual removable fries and a hidden pocket where you can tuck small treats. Your dog uses their nose and paws to find the hidden rewards, turning a simple toy into a mentally stimulating puzzle that engages their natural foraging instincts and problem-solving abilities. Simply pull out the fries, hide the treats, place the fries back in, and let your dog do the rest.

What is PlanetFill® stuffing?

PlanetFill® is P.L.A.Y.'s eco-friendly filling made from 100% post-consumer recycled plastic bottles. It's certified safe, soft, and sustainable, giving your dog a great toy while keeping plastic out of landfills.

What kind of treats work best in the treat pocket?

Small, dry treats work best, think training treats, small biscuits, or broken-up larger treats. Kibble also works perfectly for daily enrichment. Avoid wet, sticky, or oily treats that could stain the fabric or be difficult to clean out. The smaller the treat, the more your dog has to work to find it, which means longer engagement and more mental stimulation.

Will this toy actually keep my dog busy long enough for me to get things done?

Yes, that's one of the biggest benefits. The multi-layered enrichment design keeps dogs engaged for extended periods. Most dogs will spend fifteen to twenty minutes or more working through the treat puzzle, which gives you genuine hands-free time to work, cook, enjoy your coffee while it's still hot, or simply have a moment of calm. A mentally tired dog also settles faster afterward, extending your peaceful window even further.

Is this toy suitable for aggressive chewers?

The Frenchie Fries feature a double-layer exterior with reinforced stitching for extra durability. While built for enthusiastic play and repeated treat-hunting sessions, no plush toy is completely indestructible. For heavy chewers, we recommend supervised play to extend the toy's life and ensure the enrichment features stay intact.

Is this toy good for puppies?

Absolutely. The treat-hiding feature supports cognitive development and problem-solving skills in growing puppies. It also helps teach patience and focus, valuable skills that benefit their behavior long-term. All P.L.A.Y. toys meet strict EU and US safety standards for infant and children's products, use AZO-free dyes, and contain certified-safe recycled fill. Start with easy-to-find treats and gradually increase the difficulty as your puppy learns.

Can senior dogs benefit from this toy?

Yes, mental enrichment is especially important for senior dogs. The treat puzzle provides gentle cognitive stimulation that helps maintain mental sharpness and keeps older dogs engaged without requiring intense physical activity. It's a low-impact way to keep their brain active, reduce boredom, and add enrichment to their daily routine.

Can this toy help with my dog's anxiety?

Many dog owners find that enrichment toys like the Frenchie Fries help reduce anxiety-related behaviors. The focused activity of sniffing and problem-solving naturally calms dogs by activating their parasympathetic nervous system, the same reason sniff walks are so beneficial. It gives anxious dogs something productive to focus on, redirecting nervous energy into a rewarding, confidence-building experience.

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P.L.A.Y.

Frenchie Fries Dog Toy | Squeaky Crinkle Plush with Treat Pocket

Regular price: €15,45
Regular price
Sale price: €15,45

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Size M

The Smartest Snack on the Menu

Frenchie Fries from P.L.A.Y. isn't just a toy, it's a brain game. Crispy, crinkly, squeaky, and packed with a hidden treat pocket that turns playtime into a rewarding mental workout.

More Than a Toy - It's a Brain Game

The hidden treat pocket transforms this adorable fry box into a genuine enrichment tool that engages your dog's most powerful asset - their nose and their brain.

How to use the treat pocket:

Pull out the individual fries from the box
Tuck your dog's favorite small treats inside
Place the fries back in
Watch your dog figure out how to get the goods

Why mental stimulation matters for your dog:

Burns mental energy just as effectively as physical exercise
Reduces boredom-related destructive behavior
Builds confidence and problem-solving skills
Provides calming, focused activity for anxious dogs
Slows down fast eaters by making them work for rewards
Supports cognitive development in puppies and maintains sharpness in senior dogs

What It Means for You

A mentally stimulated dog isn't just a happier dog, it's a calmer dog. And a calmer dog means a better day for you too.

Perfect For

Clever breeds who outsmart their toys in minutes
High-energy dogs who need mental exercise alongside physical play
Anxious dogs who benefit from calming, focused enrichment
Puppies developing cognitive and problem-solving skills
Senior dogs who need gentle mental stimulation to stay sharp
Food-motivated dogs who light up when treats are involved
Rainy day entertainment when walks are short but stimulation shouldn't be
Work-from-home days when your dog needs independent engagement
Busy pet parents who need their dog happily occupied while they handle life

Keep your Dog Safe

All P.L.A.Y. toys meet the same strict quality standards required for manufacturing infant and children's products:

EN71 — Parts 1, 2, 3 & 9 (EU toy safety standards)
ASTM F963 (US toy safety standards)
REACH — SVHC compliant

Your dog plays hard. These safety standards make sure they play safe.

The After-Party Snack

The Frenchie Fries is just one star in our Movie Night: Hollywood & Oscar Watch Party collection. Complete your dog's concession stand with the rest of the lineup - pizza, fries, hot dogs, donuts, and more.

Browse the full Movie Night collection and build the ultimate watch party spread for your dog.

Pro tip: Small, dry training treats work best for the enrichment pocket. Browse our Training Treats collection to find the perfect size and flavor to pair with this toy, designed to fit snugly inside the fries and keep your dog working for their reward.

Materials & Care

MATERIAL

Exterior: Soft plush fabric
Filling: PlanetFill® made from 100% post-consumer certified-safe recycled plastic bottles
Dyes: AZO-free, non-toxic
Squeakers & crinkle elements inside
All materials meet strict US and EU toy safety standards.

CARE INSTRUCTIONS

Machine washable (gentle cycle)
Dryer friendly on low heat
Air dry between washes for longer durability
Regularly inspect the toy for wear. Remove if damaged to ensure safe play.

SIZE QUIDE

11.9 × 6.6 × 12.4 cm (4.7 × 2.6 × 4.9 inches)

P.L.A.Y.

P.L.A.Y. creates stylish, eco-friendly, and safe pet products that bring comfort, fun, and sustainability together. Based in San Francisco, the brand is known for its creative toy designs, responsibly made beds, and a strong commitment to using recycled materials. Every P.L.A.Y. toy is made with baby- and pet-safe standards, blending modern design with planet-friendly values.